A STUDY ON CONSUMER ATTITUDES TOWARDS SOLUS PER ACQUE IN NATURALS SALON AND SPA, TIRUCHIRAPPALLI

People are leading very stressful life with many tensions. There are many ways to reduce stress such as holidays, recreation, and entertainment and so on. One of the methods that can relieve people from stressful life and give them a healthy lifestyle is the science of treatment (SPA). That i s why new spas have sprung up like mushrooms in the cities and are becoming famous attractions. Many of the spas are developing with advanced techniques such as hydrotherapy and aromatherapy. The aim of this research is to describe the attitude of consumers towards spa by exploring the various factors influencing consumer’s attitude in. This re search would highlight the best marketing strategies that can attract local people and increase growth rate of spa.