AN EMPIRICAL STUDY ON CONSUMER SPENDING PATTERNS ON ONLINE GROCERIES PORTALS

The report consists of a research on ‘Consumer spending on online grocery portals’. The topic focuses on the changing consumer perception and spending on online grocery shopping. It takes into consideration, on an average how much the consumer spends on shopping online?, on an average how many times the consumer visits the online grocery portals?, and is the spending online dependent on income of the consumer. It also takes into consideration the age, gender and educational qualification of the consumer. The test used to analyze this data include the chi test, t test and p test.