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CONSUMER PERCEPTION TOWARDS MOBILE VALUE ADDED SERVICES
Journal: International Journal of Management (IJM) (Vol.6, No. 9)Publication Date: 2015-09-30
Authors : B. G. K. MURTHY; A. SATISH BABU; B. NAGARAJU;
Page : 102-109
Keywords : Mobile value-added services; Service quality; Perceived value; Customer satisfaction; Post-purchase intention and Loyalty; Iaeme Publication; IAEME; Research; Engineering; Management; Business; IJM;
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Abstract
Quality of mobile value added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, Loyalty and post-purchase intention. Multiple regression analysis is used to analyze the data collected from college and graduate students of Prakasam Dist. Andhra Pradesh. The outcome of this research shows an insight into the impact of service quality on outcome variables viz. perceived value, customer satisfaction, post purchase intension and loyalty.
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