FORMATION OF THE LINGUISTIC IDENTITY IN MULTICULTURAL SPACE OF THE NORTH CAUCASUS

This article deals with the research of the linguistic identity at the analysis of ethnic identity and communications between ethnic and structure of the language personality, which are characterized by multiple-level system and complexity. In this article the PR discourse phenomenon from positions of theoretical and practical understanding of the collective linguistic identity specifics in the conditions of the multicultural and polylingual region of the North Caucasus is considered.