POLYCODE OF VIRTUAL DISCOURSE

This article is written in line with the understanding of the text as a complex sign semiotic nature, having polycode, heterogeneity. It was found out that polycode is one of the most important features of the texts of the Internet space, it is proved that the sign in the virtual discourse is determined by a hypertextual and interactive communication. A special place is given in the polycode consideration to comments as independent speech genres accompanying source text.