Development Perspective of Urban Tourism ? Case Berlin

Littoralization urbanization and metropolitan processes contributed to the development of European cities which comprise 80% of overall population. Cities with over one million inhabitants generate 25% higher GDP than the European average, and 40% higher GDP than the national average GDP, and also take the position of innovation and knowledge promoters. The urbanization of cities leads to competition for status and comparative advantage through the power of their arguments, where tourism is becoming an indispensable and integral function of European cities. Urban centres have recognized the possibility of tourist valorisation of its historical heritage, and identified the economic, social and developmental benefits arising from tourism. Despite the relevance of urban tourism in the global tourist flows researchers do not pay enough attention. Cities as generating tourist fields are characterized by a strong heterogeneity of demand, motivated by different needs. The importance of the city as a selective tourist destination is determined on the basis of the destination resources that make the city attractive tourist destination. Tourism development in urban centres demands continuous management of the city as a tourist destination with compliance to development plans of other activities. Tourist attractions are the base for the development of Berlin tourism, where tourism is experiencing a higher growth than any other sector. The number of tourist nights in 2012th year reached its maximum of 24.8 million overnight stays, an increase of 11.4% compared to 2011, as one of the most dynamic and competitive urban destination in Europe taking third place after London and Paris. With the intention to position Berlin as an urban tourist destination a primary research was conducted using a questionnaire to a sample of 271 respondents. Based on the results of research it is possible to perceive Berlin as urban tourism city, whose primary market segment is demand younger age, with a shorter stay and with the primary activity of sightseeing attractions, staying in the city center and using a variety of accommodation options.