MANAGERIAL EFFECTIVENESS OF CUT FLOWER BUSINESS UNITS IN KOTHAGIRI

The study was conducted to analyse the Managerial functions in the cut flower business and Business Challenges Faced by the cut flower growers. For the present study Kothagiri block of Nilagiri district was selected purposively as it is one of the major cut flower growing block in Nilagiri district. For the study Ten farm houses were selected to collect the data Analysis of BEP(Breakeven Point) indicated, BEP for farm No.1 is low (58012.24 flowers per 500 Sqms), BEP for farm No.6 is high (80772.44 flowers per 500 Sqms). Farmers’ fallow cutting method of harvesting, Butter paper used as major packing material to pack the flowers, packing cost is 0.25p per Stem, all the farmers use Truck as major mode of transportation, The transportation cost is Rs.300 per Cotton box. Length and colour are the major grade specifications. The sample respondents sell their flowers to wholesaler the average sale price of Rs. 6 per stem. 70 per cent of sample respondents under gone training. Labour management indicated, farm manager’s opined their labours are technically efficient, they review the performance of the labour regularly and they provide incentives annually. Financial performance analysis shows the assets, liabilities, net worth, net capital ratio, liquidity ratio and operating ratio of the sample respondents, farm No. 1 and Farm No. 2 are financially performing well. Highly Seasonal Demand, Pest Vulnerability, Dependence on Weather and Perishable Product are major business problems.