SYMBOLIC LANGUAGE OF ONE-COMPANY TOWN

This article deals with the analysis of symbolic language expressing the essence of the landscape text of one-company town on the example of Magnitogorsk. The value of a key symbolic complex of steel mill mastering a trajectory of symbolic language of socialist industrialization is shown. In the modern conditions such language faces an issue of transition to compliance with post-socialist reality that is aggravated in the process of eclecticism strengthening of the landscape text. In this article the semiotics concept of the one-company town explaining connections between language and other semiotic systems is formulated.