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“Impact of Gender on Family Purchases in India”

Journal: International Journal of Mechanical and Production Engineering Research and Development (IJMPERD ) (Vol.10, No. 3)

Publication Date:

Authors : ;

Page : 11327-11336

Keywords : Gender; Family Purchase & Online/Offline Mode of Shopping;

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Family purchase decisions are mostly affected by gender. This paper focuses on men and women approach towards family purchases. The categories of products covered under study are food & grocery, cleaning products, electronic equipments, medicines, childcare products, furniture, and cloths. This paper is mainly analysed and compare shopping parameters which are considered by men/women while purchasing. Author identified dissimilar parameters for men and women. It was observed that compare to females; males prefer to visit different websites to check the reviews of product/services. It was also observed that male and female have common reasons for selection of online mode of shopping and offline mode of shopping.

Last modified: 2020-10-06 14:30:48