THE DIGITAL ENTREPRENEURSHIP IN A FAMILY BUSINESS: INSIGHT FROM INDONESIA

The survival of the family company is determined by the family values and the leadership succession process. In the digital technology era, family business management must be changed. Digital entrepreneurship is needed in a family business. This descriptive qualitative research aims to identify digital entrepreneurship in family businesses in Indonesia refer to their digital capabilities. The transformation framework for competing in the digital domain is developed by technology awareness, digital knowledge and digital values. Its successful application requires information openness, mature cooperation and independent networking by the philosophy of a company that is managed by family members.