REVISIÓN TEÓRICA A «LAS INDUSTRIAS CREATIVAS Y CULTURALES (ICC)» - (CONSIDERACIONES PARA BOGOTÁ)

In this article we examine the importance of entrepreneurship as an essential element in hu-man development and further more as an essential foundational value in the institutions and as such, in the organization, management and the educational process in UNAD. In the article it is shown some aspects of how in Colombia has been developed the promotion for the entre-preneurship attitude. At the same time it is analyzed the essential root that entrepreneurshipvalue means for the development of the university postulates. And how all starts since UNAD ́s pe-dagogical model epistemology, reinforced by the postulates of distance education, continuing edu-cation and integral formation. At the same time it is shown how in the given praxis this value have been worked and lived at the university, and how it has been promoted from UNAD ́s Administration, Counting and Economical Sciences School and at the Simón Bolívar, Cartagena de India's Center for Distance Education.