EFFECTS OF READING ONLINE NEWSPAPERS ON CIRCULATION OF THE PRINTED VERSION: A STUDY AMONG RAJSHAHI UNIVERSITY STUDENTS

The study investigates the impact of online newspaper reading on traditional newspaper reading. The study was conducted using a descriptive research design. The study includes students from the University of Rajshahi, notably those studying social sciences. Conducting a survey of them to see if online newspaper reading has any impact on printed versions. The study looked at readers' consumption patterns and used the uses and gratification theory to come up with a solution. The research looks into what motivates people to switch to online newspapers. The study's shortcoming is that it only looks at social science students. The study's goal was to figure out how much people are reading newspapers online. To investigate the benefits and drawbacks of both online and print publications. The reader can engage with the newspaper while reading it online. Readers can now write comments, watch videos, view photo slideshows, and frequently submit their own written articles and opinions to the paper. The online newspaper's success is further aided by its vast range of access options. The news can be accessed directly from a viewer's smartphone or tablet computer.