Directions of Digitization of the Economy, which Determine the Transformation of Enterprise Management

Based on the study of the main transformations caused by the spread of digital technologies, the directions of digitalization of the economy, which cause the transformation of enterprise management, are identified and systematized, which are: 1) management business innovations according to the concept of SMAC (Social, Mobility, Analytics, Cloud); 2) new types of business and entrepreneurial activity (virtual, informational, digital, network). Digital and online services. New sectors of the economy; 3) digital enterprise management tools; 4) transformation in the field of human capital management. This systematization allows taking into account the directions of digitalization of the economy. The integration of social, mobile, analytics and cloud technologies together has been found to create competitive advantage and new business opportunities. It has been established that the driving forces of the digital economy are digital data and digital platforms, which determine the formation of new sectors of the economy and innovative digital infrastructure. The ways of meeting the needs of consumers in response to requests and needs for services remotely and online, through platforms, applications, social networks, are being transformed. Based on the study of digital platforms as the basis of business models in the conditions of digitalization of the economy, it was established that the development of digital platforms creates challenges to the traditional understanding of business, leads to the need for the transformation of management at enterprises, and promotes the development of a new form of business organization.