INNOVATIVE POTENTIAL OF ENTERPRISES: ESSENCE, TYPES AND INFLUENCE OF RESOURCE PROVISION ON FORMATION

Introduction. Ensuring the growth of the Ukrainian economy in the war and post-war periods requires achieving stable economic development of domestic enterprises. An important type of such development is the innovative development of business entities. At the same time, at present, the majority of domestic enterprises are characterized by low rates of innovative development or even its complete absence. One of the main reasons for this phenomenon is the absence of effective mechanisms for the formation and implementation of their innovative potential at many enterprises. However, the creation of such mechanisms should be based on appropriate theoretical foundations.