THE ROLE OF FINANCIAL TECHNOLOGIES IN THE DIGITAL ENVIRONMENT

Today, the financial sector is witnessing rapid technological innovation that has fueled the emergence of Fintech (financial technology), which is revolutionizing the national and international financial landscape. The global shift towards digital platforms and mobile technologies has created an ideal environment for FinTech to flourish. Fintech expands and develops financial products and services, making them more accessible, which in turn leads to customer relationships improvement. Renewed interest in Fintech as a key tool for financial inclusion motivates fintech platforms to offer companies innovative tools to control their operating costs, expand the range of financial products and much more. The potential role of financial technologies as a driver of financial inclusion and development of the financial industry attracts the attention of researchers and determines the relevance of research. The role of financial technologies in promoting financial accessibility for both individuals and companies has become a popular topic in recent years.