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Activation Plan for Online Shopping Mall of Kids' Furniture

Journal: The Journal of the Institute of Internet, Broadcasting and Communication (Vol.15, No. 1)

Publication Date:

Authors : ; ; ; ;

Page : 291-298

Keywords : Kids' furniture; Online Market; Offline Market; Real Data Analysis; Shopping Mall;

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Abstract

It is pretty hard to sell the kids' furniture online because of the characteristics of the consumers that they will like to make purchases after looking at the actual objects and then considering purchasing them. In this paper, we made the scheme to boost the on-line malls of the kids' furniture market by collecting the consumers' intention to buy before purchasing with questionnaire survey, comparing it with the real data of purchasing, and analyzing the differences. We analyzed the visit number of shopping mall, the page number of views, page duration time per visit, and customer’s shopping path by using log data from the children's furniture online shopping mall server. In addition, we analyzed where the customer’s influx route is among online advertising. We found that there are requirements for the designs, prices, brand names, and practicalities by the consumers purchasing the kids' furniture online. To strengthen competitiveness of the online kids' furniture malls, we proposed that reinforcing the on-line experiences of furniture, the differential strategies for the products, ensuring the fixed customers are needed.

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Last modified: 2015-11-18 17:17:19