ТЕНДЕНЦІЇ РОЗВИТКУ РИНКУ СПОРТИВНОГО ТУРИЗМУ В УКРАЇНІ

Objective. The objective of the article is to establish the main trends in the market of sports tourism, allocation of the most basic attractive regions and territories for the development of sports tourism in Ukraine. Methods. The general scientific and special research methods which allow to solve the questions selected as areas of study are applied. The study is conducted with the use of such methods of research as theoretical generalization and comparison (“sports tourism”, “pedestrian, water, cycling, speleological tourism”), methods of economic analysis (grouping, table method, method of diagrams) and logic synthesis Results. Specific features of sports tourism are revealed, trends in the development of sports tourism market in Ukraine are analyzed. Comparative analysis of the dynamic tourist flows to Ukraine are carried out. For the first time the territorial features of the market development of sports tourism, and the most of attractive regions and areas for the development of sports tourism in Ukraine are considered.