A STUDY ON THE AWARENESS LEVEL AMONG CONSUMERS TOWARDS ENVIRONMENT FRIENDLY CARS WITH REFERENCE TO INDORE

The current environment is having an all pervasive need for the equipments which are non-detrimental to the present ambience. Green automobiles are those that are having a more environment friendly manifestation. Indian automobile industry in the current scenario is engaged in the process of providing the type of vehicles that are having the green concept promoting technology. This paper is an empirical study of the awareness level among the consumers towards the green automobiles. This paper would help proclaim a picture of the present mental setup of the masses which would help the automobile industry visualize the acceptability of the green automobiles. This paper would also help how far the different technology is preferred among the consumers.