Major conjunction-forming factors in new market realities for small and medium business

It does not matter what to consider, the market as a whole or the market of a certain product, each system is filled with its own features and complexities. In the conditions of the development of the market economy of the Russian Federation and its integration into global economic processes, there is an increase in competition within the country. In order to improve management efficiency in the business process, there is an urgent need to study market conditions. This article highlights the key factors, the analysis of which will allow to explore the market and make a further forecast of the development of the market situation. In the new market realities, small and medium businesses need to constantly monitor market conditions and adjust their behavioral model in order to improve their performance.