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Theoretical foundations and modeling of digital marketing mechanism for a retail trade operator

Journal: Vestnik of Institute of Economic Research (Vol.17, No. 1)

Publication Date:

Authors : ; ;

Page : 62-70

Keywords : trade; digitalization; digital marketing; interest; theory; model; tools;

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Abstract

The article examined theoretical views on interactive and digital marketing, and defined digital marketing; researched the approaches to Internet trading and marketing, its strategies and tools; systemized the digital marketing toolkit and suggests its classification; developed a model of the organizational and economic mechanism for the development of digital-marketing in trading; defined the importance of collaboration as a tool of creative strategy for the retail operator uder conditions of digitalization.

Last modified: 2020-07-18 15:59:59