DRIVERS OF CHANGE: AN EXAMINATION OF FACTORS THAT PROMPT MANAGERS TO ENFORCE CHANGES IN BUSINESS

In the current era dominated by dynamic changes across all business platforms, introducing change is the only constant that could help organizations sustain the increasing pressure of global competitiveness. Digital transformation can be referred to as the means for inducing acceleration in the business operations, processes, abilities and business models which strategically and significantly renders a control on the changes, opportunities, and effect of digital technologies. In actual terms, digital transformation is the business transformation. It is recognized that digital business transformations are motivated by technology driven innovation, customer behavior and demand, and external environmental features like competition. From the perspective of digital transformation, business management, processes, assets, models and the operations are interlinked. They are equally contributing and get affected by the implemented change. Digital business transformation is challenging and affects the business structures with strategic positioning and each level of business with its extended supply chain. Business managers need to consistently confront their businesses to make certain that the changes encourage productivity increase and considerable competitive advantage whilst conveying outstanding customer experience. This paper aims to explore and highlight the drivers of change in context of digital transformation and how digital transformation could bring about a change in the conventional business structure