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Marketing research in systems of urban transport services
Journal: Marketing and Management of Innovations (Vol.3, No. 2)Publication Date: 2012-06-26
Authors : A.S. Teletov; O.A.Vasylieva;
Page : 13-21
Keywords : passenger service system; services marketing; transport services marketing; public transport; route taxi; market research; motivation of transport services consumers;
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Abstract
The problems of public transport system in Sumy were defined. An excessive popularity of route taxi was investigated. The motivation of consumers of urban transport services was explored and recommendations for removal of the route taxi monopolization on passenger services market were generated.
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