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Strategic approach of brand creation (as an example Sumy)
Journal: Marketing and Management of Innovations (Vol.3, No. 2)Publication Date: 2012-06-26
Authors : O.A. Bilovodska; N.V. Gaidabrus;
Page : 22-31
Keywords : brand of city; branding strategy; evaluation of city brand; cities models of branding;
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Abstract
Strategic approach of brand creation is revealed in the article. A detailed description of the stages of development and implementation of strategies is presented and classification of branding models are provided in article. The stages of branding are shown on the example of Sumy.
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