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The holistic marketing concept
Journal: Marketing and Management of Innovations (Vol.3, No. 2)Publication Date: 2012-06-26
Authors : Т.О. Zagorna; O.M. Stasiuk;
Page : 32-38
Keywords : holism; holistic marketing; classic marketing; socially responsible marketing; complexity science;
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Abstract
The article studies the sources of holistic paradigm, examines existing methods of holistic marketings interpretations, and adduces the authors vision of holistic marketings concept basis.
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