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Analysis of dissertations in field of ?services marketing?
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : O.O. Dyma;
Page : 48-62
Keywords : service; marketing services; thesis;
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Abstract
The article analyzes thesis which raised issues in field of services marketing in Ukraine. The analysis was performed to examine implementation of marketing services theory in national scientific thought.
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Last modified: 2013-04-18 07:17:16