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Substantiation and creation of innovative strategy of the enterprise’s marketing activity management
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : V.A. Shvedun;
Page : 75-83
Keywords : innovative strategy; marketing activity management; perspective enterprise’s development; operative recommendations; system approach;
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Abstract
In article innovative strategy of enterprises marketing activity management on basis of all expedient variants of its strategic and tactical behavior generalization according to results of current market position for certain moment of time diagnostics is offered.
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Last modified: 2013-04-18 07:17:16