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Methodical foundation of trade enterprises’ outdoor advertising campaign places number’s substantiation
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : A.S. Krepak;
Page : 84-91
Keywords : outdoor advertising campaign; address program; reach of target audience; frequency of contact; coefficient of outdoor advertising’s density;
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Abstract
In the article proposed methodical recommendations of substantiation minimum necessary quantity places in the effective outdoor advertising campaign address program of trade enterprises.
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Last modified: 2013-04-18 07:17:16