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Modified eCDP model on Internet
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : Yu.V. Loginova;
Page : 92-98
Keywords : consumer behavior; model of consumer behavior; Internet consumers; price effects; ecash;
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Abstract
In article analysis of consumer behavior model, considering specificity of Internet trade is carried out. Price effects influencing behavior of consumers are considered. Effect of ecash is described. New model of Internet consumers behavior taking into account effect of ecash non-uniform value is resulted.
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