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The marketing of innovation activity results commercialization in industry

Journal: Marketing and Management of Innovations (Vol.3, No. 4)

Publication Date:

Authors : ;

Page : 43-50

Keywords : marketing; commercialization of innovation; innovation; innovation activity;

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Abstract

The article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercialization marketing project management process observance and application of design, scenaring and network planning.

Last modified: 2013-04-18 07:18:39