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Demand model for production of an enterprise taking into account factor of consumer expectations
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : L.V. Potrashkova;
Page : 51-57
Keywords : potential of enterprise; relations between enterprise and consumers; model of demand; consumer expectations; innovative products;
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Abstract
This article presents a dynamic mathematical model of demand for innovative and uninnovative production of enterprises. The model allows to estimate future demand as a result of consumer expectations of production quality. Consumer expectations are considered as the resource component of enterprise marketing potential.
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Last modified: 2013-04-18 07:18:39