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Ethical marketing as a marketing concept
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : I.L. Reshetnikova;
Page : 91-96
Keywords : social responsible marketing; ethical marketing concept; stable growth; stable consumption; ethical instruments;
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Abstract
Ethical marketing considers being a part of enterprise social responsibility and an independent marketing concept. The correlation of these concepts and category instruments are being clarified. The logical chain of these categories, linked to the support of the social responsible corporate activities, is proposed.
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Last modified: 2013-04-18 07:18:39