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Social marketing and social responsibility of the business: intercoupling and results

Journal: Marketing and Management of Innovations (Vol.3, No. 4)

Publication Date:

Authors : ; ;

Page : 97-104

Keywords : social marketing; social responsibility of business; factors of business responsibility; efficiency; development strategies; enterprise competitiveness;

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Abstract

In article is considered problem of social marketing concepts use, problems of provision business-structures to social responsibility and competitiveness provision as criterion to efficiency social-oriented marketing programs. Author not only sets the problem install the correspondence between specified category, but also reveal the criterion to social-directed marketing decisions efficiency.

Last modified: 2013-04-18 07:18:39