Social marketing and social responsibility of the business: intercoupling and results
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : T.V. Shtal; O.O. Tyshchenko;
Page : 97-104
Keywords : social marketing; social responsibility of business; factors of business responsibility; efficiency; development strategies; enterprise competitiveness;
Abstract
In article is considered problem of social marketing concepts use, problems of provision business-structures to social responsibility and competitiveness provision as criterion to efficiency social-oriented marketing programs. Author not only sets the problem install the correspondence between specified category, but also reveal the criterion to social-directed marketing decisions efficiency.
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