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Features of formation and advancement of children's brand
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : A.A. Shubin; A.A. Kryvonis;
Page : 105-111
Keywords : brand; branding; kids brand; target audience; promotion; consumer market; brand; branding effectiveness;
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Abstract
In article the role of marketing researches in formation of a children's brand is proved, the children's market of consumer goods is analysed, age segmentation of children's audience is done.
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Last modified: 2013-04-18 07:18:39