Features of formation and advancement of children's brand
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : A.A. Shubin; A.A. Kryvonis;
Page : 105-111
Keywords : brand; branding; kids brand; target audience; promotion; consumer market; brand; branding effectiveness;
- Rationalization of retail structure of build materials’ point-of-sale network in cities
- Peculiarities of point-of-sale advertising in the retail sphere
- KYIV RETAIL NETWORK: FORMAT AND STRUCTURE TRANSFORMATION
- Managerial aspects of forming conditions for successful functioning of retail sale enterprises
- ACCOUNTING OF THE SALE OF GOODS IN RETAIL TRADE ENTERPRISES: PRACTICAL ASPECTS AND IMPROVEMENT
Abstract
In article the role of marketing researches in formation of a children's brand is proved, the children's market of consumer goods is analysed, age segmentation of children's audience is done.
Other Latest Articles
- Social marketing and social responsibility of the business: intercoupling and results
- Ethical marketing as a marketing concept
- Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase
- Systematization of marketing pricing methods
- Scientific-methodological aspects of communication management on industrial enterprises
Last modified: 2013-04-18 07:18:39