THE ROLE OF LINGUISTIC TOLERANCE IN THE CONFLICT COMMUNICATION PARADIGM

The processes of globalization occurring in the information environment and the active introduction of modern information technologies have marked a new era in the development and functioning of relevant mass media. Mass media is a complex system of information sources, recipients and addressees, which are interconnected by various communication channels and information flows. In modern society, the media resources are widely used to achieve various goals, ranging from reporting facts and events and ending with entertainment and advertising. Mass media accumulates the experience, desires and needs of millions, and at the same time affects not only the worldview, ideals and values of the audience, but also the actions of individual citizens and the collective actions of society as a whole. At all times, special media attention has been drawn to various kinds of conflicts. Conflict coverage in the media belongs to complex multi-level sociopolitical processes. And this is not accidental, since the media can serve as a tool for the emergence and development of a conflict, on the one hand, and, on the other hand, contribute to its prevention and resolution. This article focuses on this vital topic of contemporary sociolinguistics as a communication conflict. Media discourse is often the scene of the development and escalation of the conflict. Taking into consideration the large number of local and international conflicts, media coverage, principles and basic concepts of the foundations of conflict-communication come to the fore. Different types of conflicts are analyzed and systematized in the article, as well as real examples of functioning of conflicts in real situations are provided. A comparative study of the principles of linguistic tolerance is an extremely promising direction in view of the great variability of linguistic models serving to implement the principles of tolerance in different linguistic cultures, as well as the actual social order of modern society, which is compelled to function in conditions of various kinds of conflicts.