Goodwill as a component of SVA

The importance of goodwill, especially the importance of goodwill as an asset in the balance of companies, has grown quite significantly in recent years. This is due to the fact that there has been a shift in emphasis from the importance of production to the fact that the company should have a good reputation among buyers in order to increase its competitiveness. This leads us to the conclusion that goodwill is a valuable asset that forms not the «accounting» value of the company, but the market value —and it is directly reflected in the company''s shareholder value.