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Methodical basis of innovative tourism products markets options determination

Journal: Marketing and Management of Innovations (Vol.3, No. 4)

Publication Date:

Authors : ;

Page : 367-374

Keywords : diffusion of innovations; innovative tourism product; Frank M. Bass model; superlidery; leaders; leaders followers; sales technique coefficient;

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Abstract

The article is investigated the applicability of the Frank M. Bass mathematical model to assess extent and timing of innovative tourism product consumers' perception. An author's classification of innovative tourism products target consumers is done. The necessity of Frank M. Bass model adaption to the needs of the tourism market by introducing a factor that would reflect the personal selling specifics is proved.

Last modified: 2013-04-18 07:18:39