Methodical basis of innovative tourism products markets options determination
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : Ju.S. Miliutuna;
Page : 367-374
Keywords : diffusion of innovations; innovative tourism product; Frank M. Bass model; superlidery; leaders; leaders followers; sales technique coefficient;
Abstract
The article is investigated the applicability of the Frank M. Bass mathematical model to assess extent and timing of innovative tourism product consumers' perception. An author's classification of innovative tourism products target consumers is done. The necessity of Frank M. Bass model adaption to the needs of the tourism market by introducing a factor that would reflect the personal selling specifics is proved.
Other Latest Articles
- Practical aspects of ecological competitiveness component of domestic hardboards enterprises-producers formation
- Sustainable development as the base of regional developmental of the nature valuable areas
- Controlling of the ecological and economic enterprise security on the bases of ecomarketing
- The analysis of investment attractiveness estimation methods in the context of enterprise innovative development
- The mechanism of territorial branding development
Last modified: 2013-04-18 07:18:39