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The analysis of retrospective and current state of Internet advertising and the possible directions of development
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : S.M. Illyashenko; I.Y. Ivanitskiy;
Page : 57-66
Keywords : Internet advertising; Internet; banner; Rich-media; advertising;
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Abstract
The article analyzes trends in the Internet advertising market, analyzed species and tools that market, highlights innovative tools that are embedded in practice and proposed an original tool for developing advertising messages.
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