TOURISTS SATISFACTION TOWARDS RELIGIOUS DESTINATIONS WITH SPECIAL REFERENCE TO MADURAI

The purpose of my study is to identify critical factors that influence destination choice decisions. The author plans to achieve the objectives by dividing the decision making process into three stages: pre-visit, on-site and post-visit. The conceptual model illustrates the influence of the paradigm shift of mass marketing to personal marketing in the tourism industry. It integrates key sequential steps of Multisensory Marketing, Tourism Sectors and Customer satisfaction as an outcome of experience to the outcome: Enhanced Destination Image. The post-visit model focuses on evaluation of consumer‘s internal and external satisfactions and their influence on destination loyalty in terms of revisit and recommendation. This study is focusing on the tourists who visiting Madurai temple in Tamil Nadu. This study can help tourism service providers to increase marketing efficiencies by developing strategically appealing promotional plans that convert potential consumers into tourists. Understanding consumers also helps to recommend improvements in service features that can increase the attractiveness of a destination to different tourist groups. The study would help the destination to enhance its overall marketing effectiveness of tourism services..