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The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : O.V. Prokopenko; Yu.V. Bojko;
Page : 22-25
Keywords : competitiveness of a product; assessment of competitiveness; the international market;
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Abstract
The article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segments of the international market.
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