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Industrial marketing in creation of cost of domestic enterprises
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : I.V.Dubnitsky;
Page : 51-58
Keywords : industrial marketing; partnership marketing; CRM; enterprise market value;
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Abstract
In the article there are presented the newest results of the research on the role industrial partnership marketing in enterprises value creation in industrial companies.
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Last modified: 2013-04-18 07:54:45