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Modelling of marketing information systems
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : A.S. Teletov; S.A. Zagorulko;
Page : 59-72
Keywords : imitation modelling; least-squares method; logit-regression; expert system; informative marketing system;
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Abstract
In the given work practical aspects of simulation modelling of economic processes are opened, econometric models and the expert system which allow to imitate the behaviour of subjects of marketing activity under the influence of change of external and internal factors are constructed, practical recommendations for Ukrainian administrative organizations of different levels are developed
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