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Marketing of innovations and ecological branding: analysis of connection
Journal: Marketing and Management of Innovations (Vol.2, No. 1)Publication Date: 2011-01-31
Authors : S.M. Makhnusha; N.E. Kosolap;
Page : 36-44
Keywords : branding; ecological branding (eco-branding); eco-attributes of goods; marketing of innovations;
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Abstract
In this article the authors analyze the content, particularities and contemporary state of ecological branding and define and find out connection between marketing of innovations and ecological branding.
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