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Styles in design of advertising appeals: Ukraine 2006-2010
Journal: Marketing and Management of Innovations (Vol.2, No. 1)Publication Date: 2011-01-31
Authors : T.O. Prymak;
Page : 45-54
Keywords : advertising appeal; creativity; style; advertizing medium;
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Abstract
In the article the presented results of research of the use of different styles are in registration of advertising appeals which was given by domestic and foreign companies on the Ukrainian advertising mediums in 2006-2010.
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