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Analysis of the cluster approachas a system of marketing management in the region
Journal: Marketing and Management of Innovations (Vol.2, No. 2)Publication Date: 2011-03-31
Authors : E.N. Zabarnaya; E.E. Papkovskaya;
Page : 48-52
Keywords : cluster marketing; marketing of cluster; cluster structure; marketing activity; conceptual model;
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Abstract
The article review the essence ofthe definitions of"clustermarketing"and"clustermarketing",is formed andjustifiedsystemgoalsof marketing managementin the region.
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