Analysis of brand-coloristics as an instrument to influence a target brand’s audience

Journal: Marketing and Management of Innovations (Vol.2, No. 2)

Publication Date: 2011-03-31

Authors : S.M. Makhnusha; N.E. Kosolap;

Page : 95-104

Keywords : brand-coloristics; firm style; color perception; branding; marketing communications; age groups of consumers; efficiency;

Source : Download Find it from : Google Scholar

Abstract

In this article the authors analyze the content, particularities and the rules of brand-coloristics as an instrument to influence a target brands audience. Approaches to estimating the results of brand-coloristics are proposed and attitude of different age consumer groups to its measures is found out.

Main Menu

Searching By

PARTNERS

Analysis of brand-coloristics as an instrument to influence a target brand’s audience

Abstract

Advertisement