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Analysis of promotions
Journal: Marketing and Management of Innovations (Vol.2, No. 2)Publication Date: 2011-03-31
Authors : V.V. Bozhkova; I.V. Oliynyk;
Page : 81-87
Keywords : communication; sales promotion; promotional campaign; model; efficiency; ATL-actions; BTL-actions;
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Abstract
Article describes the classification of promotions and determining the effectiveness of specific measures to stimulate sales (which isnt possible practically in most advertising companies).
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Last modified: 2013-04-18 07:57:27