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The evolution of scientific views about concept ?customer value of good?
Journal: Marketing and Management of Innovations (Vol.2, No. 2)Publication Date: 2011-03-31
Authors : L.M. Shulgina; V.M. Melnychuk;
Page : 74-80
Keywords : customer value of good; cost; utility; add value;
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Find it from : Google Scholar
Abstract
The article contain the analysis of customer value meaning changes during its research process. In the article the theories devoted to this notion consideration researched and systematized.
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