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Advert for higher education
Journal: Marketing and Management of Innovations (Vol.2, No. 2)Publication Date: 2011-03-31
Authors : А.S. Teletov; N.V. Provozin;
Page : 53-64
Keywords : marketing education; marketing of educational services; communication in the education system; marketing research universities; the marketing activities of universities; the advertising campaign of the university;
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Abstract
The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study. Principles of the advertising campaign on three levels: the university, the faculty, the separate department.
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