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Marketing research-level marketing and logistics operation of the machine-building enterprises of Khmelnitsky region
Journal: Marketing and Management of Innovations (Vol.2, No. 2)Publication Date: 2011-03-31
Authors : Z.M. Andrushkevich;
Page : 105-113
Keywords : market research; engineering enterprises; marketing support; logistics; coordination of marketing and logistics solutions; marketing functions; logistic functions;
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Abstract
The article defines the role of marketing research in the analysis of marketing and logistics industries. The necessity of conducting regular market research. Presents the results of market research to determine the level of marketing and logistics activities of industrial enterprises of Khmelnitsky region, identified weaknesses practical use of marketing and logistics functions in the enterprise.
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