Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : V.J. Bytsa;
Page : 125-129
Keywords : marketing strategy; strategic marketing; marketing environment; corporate strategy;
Abstract
In the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach is exposed at the market of the special industrial to the products.
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