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Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises

Journal: Marketing and Management of Innovations (Vol.2, No. 3)

Publication Date:

Authors : ;

Page : 125-129

Keywords : marketing strategy; strategic marketing; marketing environment; corporate strategy;

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Abstract

In the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach is exposed at the market of the special industrial to the products.

Last modified: 2013-04-19 04:16:18